Medical Affairs – Bright Future Driven by Data. Given the current developments, medical affairs are looking to gain importance within pharmaceutical organizations. Are you ready for the future of Medical Affairs? With the increasing importance of real-world evidence, more and more information is bound to flow from the outside back to the company and needs to be directed to the appropriate recipients. C B Smith Author information ... Abstract. Currently, the medical affairs group is responsible for safety, publications, medical education grants, health economics, and key opinion leader (KOL) development. Adopting New Technologies to Facilitate the Flow of Information. A ‘fit for future’ Medical Affairs organisation, that addresses emerging. The irony is not lost on medical affairs teams that the moment in time when the world is most fixated on clinical development is also the time when all the rules of the game have suddenly changed overnight. In turn, this broader understanding means that Medical Affairs teams need to foster the skills to rapidly inform new therapeutic strategies and keep treatment guidelines updated. COVID-19 – A MAPS APAC Region Town Hall: Best Practices & the Future of Medical Affairs. The COVID-19 pandemic has created a ‘new normal’ and I anticipate that virtual engagements, will become routine practice across the industry by 2025. A recently released study by McKinsey suggests that medical affairs departments are the logical place for all that information to be collected, managed, utilized and disseminated. For more information, please visit: The Apotheker Group website: http://www.apothekergroup.com and the ACMA website: http://www.medicalaffairsspecialist.org She also participated in a panel discussion alongside other industry leaders, sharing her views on the strategic value Medical Affairs provides in shaping the future of the biopharmaceuticals sector. by David Bitner, Vice President, Solutions Strategy, Komodo Health August 26, 2020. There is a huge opportunity in real-world data. Medical Affairs teams will now be able to identify, profile, and engage the most influential global opinion leaders by accessing data covering global meetings, clinical trials, publications, advisory boards, organizing committees, editorial boards, regulatory affiliations, and social and digital media sources, as well as patient-centric clinical data and insights. Research Article Health Affairs Vol.9 No.4 Young Physicians and the Future of the Medical Profession How we gather,... 2. A recently released study by McKinsey suggests that medical affairs departments are the logical place for all that information to be collected, managed, utilized and disseminated. To keep up with external trends and industry changes, Medical Affairs must increase its digital capabilities, from gathering insights using Artificial Intelligence, to generating Big Data in the real-world, to identifying new ways of engaging with key stakeholders, such as virtual Advisory Boards, virtual scientific exchange and interactive medical information platforms. Medical Affairs Medical Affairs: Influencers of the Future Medical Affairs is in the midst of an exciting metamorphosis. While this number doesn’t exclusively pertain to healthcare data, the trend in healthcare is similar, driven by a number of developments. Medical affairs departments designed for the 20th century will be eclipsed by the coming era of Big Data medicine. In this strategic report, The Future of Medical Affairs, senior medical affairs experts from leading pharma companies peer into the crystal ball to identify the future challenges innovative practices and technologies that will shape future operations in this critical sector. In A vision for Medical Affairs in 2025, a new report released by McKinsey & Company, Medical Affairs is cited as the “third strategic pillar” [1], right along with R&D, and commercial & market access 1 in the pharmaceutical industry. Accreditation Council for Medical Affairs Appoints Accera CEO, Dr. Charles Stacey to its Board of Governors Posted: Sept 06, 2018 The ACMA has appointed Dr. Charles Stacey, President and CEO of Accera Pharmaceuticals to its Board of Governors. Distilling Insights from More and Disparate Data to Benefit Patients. As with other companies in this space, the size of the medical affairs team is relatively small compared to the typical size in large pharmaceutical companies, possibly by a factor of ten. Focusing on delivering qualitative impact by tying multiple performance metrics to our strategy and focus on delivering actual value – not just using metrics to measure key performance indicators. The Future of Medical Affairs: A Conversation with Beat Sümegi, SVP Medical, Sanofi | Medical Affairs Professional Society. Medical Affairs teams need a wide range of capabilities, says Danie Du Plessis, Head of Medical Affairs at GlaxoSmithKline. Above all, they will help physicians navigate in a far more complex healthcare universe. Healthcare providers are the classical stakeholders for pharmaceutical companies. In this strategic report, The Future of Medical Affairs, senior medical affairs experts from leading pharma companies peer into the crystal ball to identify the future challenges innovative practices and technologies that will shape future operations in this critical sector. Managing the Information Flow into the Organization. With the vision of a bright future before them, the next step is the massive task of figuring out how to get from here to there. What are the typical roles The Medical Affairs Integrated Organizational Model 3. A solid foundational Medical Affairs organisation that gets the basics right, We therefore need to keep up to date with the emerging methods of generating epidemiological, clinical, or health-economic data. Report Features. Google” but also the increased accessibility for patients to connect with patient advocacy groups on various social media platforms. The Future of Medical Affairs Introduction What are the future opportunities and challenges for medical affairs As the interface between companies and KOLs, HCPs, payers and patients, medical affairs has grown rapidly in importance. Medical affairs teams are in a good position to provide patients and patient advocates the information they are looking for in a format that is understandable and relatable to lay people. By 2015, the McKinsey study suggests, Medical might be a third strategic pillar alongside R&D and Commercial rather than a support function. Overview:. Essentially, Medical Affairs professionals are no longer acting as the … Accurate information and timely delivery are essential for both of these stakeholder groups, and medical affairs is the department with the most experience in handling that task as they have been in charge of providing information to HCPs for decades. As the global pandemic has accelerated many aspects of remote working, access to data and sharing new learnings, digitally, is going to be key. The speed and nature of highly specialized drug development also means that our stakeholders are often hungry for additional real-world data that establish relevance for local health systems or economies. Medicine will be increasingly personalized. © Reuters Events 2021 | TERMS OF USE | PRIVACY POLICY | +44 (0) 207 375 7222, Thought leadership and innovation for the Pharmaceutical Industry. There are three key focus areas and skillsets that are vital in enabling Medical Affairs realize its potential. It’s that final group, KOL development, that will primarily undergo the BCMAS program. We have all had to adapt to a new way of working, one driven by virtual collaboration platforms and digital technologies. They will generate and analyze vast volumes of real-world data and excel at communicating scientific evidence. In the future, medical affairs, even more than currently, will need to establish themselves as trusted scientific partners presenting appropriate, credible and unbiased information to all stakeholders from the public to the payers. - Technological innovations. The global shift towards evidence-based care is creating new opportunities for the function to play a more strategic role within pharmaceutical companies. Demonstrating a thorough understanding of the disease area, treatment paradigms and translating the implications of new data is essential to ensuring the safe and appropriate use of our medicines. The Annual Meeting of the Medical Affairs Professional Society (MAPS) was held March 10–12, 2019 in New Orleans, LA.In addition to unveiling our new branding, staff from Peloton Advantage, now an OPEN Health company, were in attendance to hear firsthand how Medical Affairs professionals are adapting and evolving in response to ongoing changes in the healthcare landscape. Download our white paper to explore the future of Medical Affairs, and learn how we see the Medical Affairs role evolving by 2025. To deliver value and drive impact, we must cultivate insights to add strategic value to asset planning and commercialization and we must be experts in what matters most to patients so that we can effectively communicate the value of Medical Affairs. Medical Affairs is both a rewarding and challenging area in the evolving environment of drug development and launch readiness planning. Secondly, our subject-matter expertise must be grounded in research and supported by clinical trials and statistics. Learn what McKinsey & Company has to say about the future of Medical Affairs, “A Vision for Medical Affairs in 2025”. Charlotte presented the Medical Affairs keynote speech at this year’s virtual eyeforpharma conference. Reuters Events is part of Reuters News & Media Ltd, 5 Canada Square, Canary Wharf, London, E14 5AQ. The future for medical affairs Medical Affairs has to become more proactive about bringing insights from a broader range of external medical decision-makers and influencers into early clinical development. specifically, Real-world evidence, incl. Forgot your password? 2. the medical-affairs function. The MSL Report brings together perspectives from Alkermes, AstraZeneca, Sanofi, and leading life sciences companies comprising 4000+ MSLs worldwide to address the question: what is the future of field medical affairs? Are you ready for the future of Medical Affairs? OVERVIEW Medical Affairs is both a rewarding and challenging area in the evolving environment of drug development and launch readiness planning. In the past four years, the Department of Veterans Affairs (VA) has experienced unprecedented changes in the ways it provides medical care, trains medical residents, and supports its clinical research program. With the biopharmaceutical industry now under extreme pressure to deliver superior medical outcomes while simultaneously reigning in costs and reducing excessive spending, the time is right for Medical Affairs organizations to earn their place at the leadership table by creating opportunities to deliver new value for both patients and the health care ecosystem. As the Medical Affairs function expands to include new roles, organizations and individuals are innovating to keep pace. needs to drive: • Patient centred insight generation and communication throughout. The medical profession appears to be undergoing profound changes that promise to shape its future. Find out more about how to progress your career within Medical Affairs here. It is not the first time we say this: healthcare is rapidly changing and is driven by several different factors, chief among them our ability to create ever-increasing amounts of data ever faster – and also our increasing ability to make sense of them. Patients, meanwhile, are presently better informed about their conditions.The level of patient awareness of treatment options and the associated risks of treatment is higher than ever before, thanks not just to “Dr. Here, the heads of AstraZeneca’s U.S. hematology medical affairs and commercial teams share their thoughts on the driving forces for the future of … What is Medical Affairs? Are you ready for the future of Medical Affairs? 1) A ‘fit for future’ Medical Affairs organisation, that addresses emerging needs to drive: - Patient centred insight generation and communication throughout the product life cycle. Continued pressure from regulatory agencies and public sentiment have pushed more and more activities into Medical Affairs organizations. the product lifecycle; • Healthcare product and service advancements; and • Technological innovations, and. We must be agile and open to learning new things. Medical affairs will be largely influenced by these developments in terms of … Big data and digitalization are the key concepts when envisioning a future where medical affairs departments are a central, strategic part of every pharmaceutical company. Medical Affairs Organization Of The Future 1. Find out more about a career in Medical Affairs below, take a look at our jobs or speak with our specialist consultant James Jamieson for an informal chat: +44 (0)1625 541 046 / james@carrotpharma.co.uk . We have enabled several virtual collaboration platforms to enhance Medical Affairs teams’ ability to maintain interactions with healthcare providers – this has also empowered the virtual presentation of scientific data to ensure we continue to create and deliver value for patients and stakeholders. Best Practices, LLC a Benchmarking Research and Consulting Firm is soon going to organize a similar event “Medical Affairs Consortium” which is a great opportunity for companies seeking medical affairs networking. They allow us to stay informed of wider developments across the clinical landscape. Today, Medical Affairs is set to be one of the most strategically important and valued functions in a pharmaceutical company – a bold statement for a function historically viewed in a support capacity, but one that has been confirmed by leading Medical Affairs experts, including Neil Croft and Matthew McLoughlin, whose research on behalf of Syneos Health paints an empowering picture of how Medical Affairs will continue to shape the industry at large. As physicians need more just-in-time, personalized information, this trend will increase, and medical affairs are well positioned to take on the challenge. Accelerating access to treatments: … electronic medical records. Medical affairs events, communities and meetup are some of the effective ways to build the network and relationship with top medical affairs leaders. Regulators and Health Technology Assessment bodies are increasingly interested in optimizing the use of real-world data for regulatory decisions, while recognizing the strengths and limitations of real-world evidence. Rising Healthcare Cost: Healthcare as a share of GDP is at 9.3% globally and 17% in the US. For instance, just in the United States, we are seeing a record number of new drug approvals – the Food and Drug Administration (FDA) approved 59 new drugs in 2018, 80% of which took advantage of an expedited pathway, such as Priority Review or Fast Track. According to Bernard Marr writing for Forbes, estimates suggest that we create 2.5 quintillion bytes of data every day, tendency: increasing. Innovate evidence generation: Leading rapid-cycle integrated and comprehensive evidence generation There are several ways in which medical affairs could expand their footprint and importance within the organization in this scenario. The Future of Medical Affairs Introduction What are the future opportunities and challenges for medical affairs As the interface between companies and KOLs, HCPs, payers and patients, medical affairs has grown rapidly in importance. - Scott McConnell, senior director of medical affairs at Alkermes . Medical Affairs professionals need to be ready to understand and meet the needs of an ever-expanding stakeholder group, as the evolving dynamics of the healthcare environment and the next wave of specialty medicines come with new levels of complexity, knowledge gaps and evidence requirements. Instant Insights offers you a digest of vital knowledge and practical steps you can consider now. Let’s look at them individually. Medical Affairs – Bright Future Driven by Data. Delegates give their feedback on what was a fantastic day!Wellcome Collection, London, 2nd November 2018. The Future of Medical Affairs In this strategic report, The Future of Medical Affairs, senior medical affairs experts from leading pharma companies peer into the crystal ball to identify the future challenges innovative practices and technologies that will shape future operations in … We need to prioritize which activities have the biggest impact. To be ready as a hub for unlocking the potential of the many data sources available to pharmaceutical companies, we must continue to build our knowledge, experience and capabilities in Medical Affairs to realize the possibilities enabled by insights and advanced analytics to ‘go beyond the product’. Our goal should be focused on accessing and interpreting real-world data to continuously learn about the safety and efficacy of our compounds in real life, in different patient subgroups. It is not the first time we say this: healthcare is rapidly changing and is driven by several different factors, chief among them our ability to create ever-increasing amounts of data ever faster – and also our increasing ability to make sense of them. “… offers Medical Affairs the opportunity to leave behind its former status as principally a support function and to forge a new role as a primary strategic pillar of the organization alongside Research and Development, Commercial, and Market Access.”, A Vision for Medical Affairs in 2025, McKinsey. Subscribe This data will be increasingly used to provide patient-level targeted information, and digital technology will play a key role in getting that information to healthcare providers, patients, or other stakeholders in a timely fashion. The skills you develop within a Medical Affairs role will also be transferable into other divisions of the pharma sector, such as Regulatory Affairs, PV or Sales. Leadership teams eager to rethink the role of medical affairs can begin by adding the following key questions to their next strategy meeting agenda: White ae Medical Science Liaisons: A key to driving patient access to new therapies Peter Rutherford, M.D., Ph.D., Vice President, Integrated Market Access, QuintilesIMS Nicola J. Smith, Senior Director, Regional Head of Operations, Field Medical Affairs Projects, QuintilesIMS Information traditionally flows overwhelmingly from the company to outside stakeholders, mainly HCPs. As medicines A lot of these data are likely to be produced through collaborations with specialists or academia but understanding the technical scope and value of these methods is critical. To put it differently: Over the last two years alone, 90 percent of the data in the world was generated. For decades the medical affairs role was defined primarily by information support and the management of … Medical affairs already own the task of providing unbiased and scientifically deep information; they are the ones who build a strong relationship with different stakeholders and answer scientific and medical questions about the company’s products. H1 enables industry, healthcare organizations, and healthcare professionals to connect with each other like never before. With accelerated development programs and regulatory approvals based on limited data, there is a huge opportunity for Medical Affairs to partner with internal and external stakeholders and supplement clinical trial evidence with real-world evidence post authorization. Informing our external stakeholders about the newest data and insights, clinical development strategies and fill critical evidence gaps, increasing efficiency in how we bring new, value-based treatments to patients. Learning agility as an emergent capability that supports the future-proofing of Medical Affairs strategic planning processes and outputs. Medical affairs has established itself as a key department in pharmaceutical companies, largely for the department’s role as the communicators of scientific knowledge.
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